# identity.md

## Organization Overview
- **Company Name:** Playfully Ever After
- **Mission:** Playfully Ever After brings imagination and fun to everyday life with colorful felt shapes, dress-up clothes, pretend-play toys, and home decor items.
- **Company Structure and Legal Entity:** A small, home-based family business.
- **Founded Date and Location:** Located in North Texas; founding date is details forthcoming.
- **Size and Scale:** A small, home-based business.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** A small family business structure. [About Us](https://playfullyeverafter.com/pages/about-us)
- **Company Culture and Values:** Focused on bringing imagination and fun to everyday life, emphasizing quality with products cut in the U.S.A.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce business selling a variety of creative and play-oriented products, including felt shapes, dress-up clothes, pretend-play toys, and home decor. Offers bulk discounts.
- **Location(s) and Geographic Presence:** Primarily based in North Texas, serving customers online.
- **Key Partnerships and Affiliations:** Details forthcoming.